June 25, 2022

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Life With Business

Empowering Clients Through the Changing Business of Law

5 min read
Michael Caplan

Table of Contents

If the earlier yr has taught us everything, it is that agile and revolutionary companies are finest positioned to triumph over unforeseen obstructions. Is your company carrying out every thing it can to make this a truth for your clientele?

At Goodwin, we imagine that the function that we do for our clientele extends properly outside of offering legal advice simply because client enhancement is so substantially a lot more than timely and excellent authorized counsel—it is aligning your operations with the requires of your shoppers to make certain they are normally in an beneficial situation.

As dependable advisers to shoppers, law companies are, of course, relied upon to navigate authorized hurdles—the practice of regulation. But we have to also deliver solutions and share expertise that can allow for purchasers not only to continue to be in lockstep with their industries, but to remain ahead of the curve, that is, the company of legislation.

Our world-wide operations team—or GO! Workforce for short—is at the heart of this system. With consumer advancement performing as a enhance to classic advertising, communications, and brand-setting up functions, our purpose is to lengthen just about every side of our firm’s know-how to our consumers to speed up their improvement. To accomplish this, we seemed inward and discovered places of overlap exactly where our organization can help our customers.

We partnered our GO! Workforce with our clients’ operational counterparts and designed a cohesive mix of legal operations expertise with an intimate understanding of clients’ needs. Our software management office and information management workforce present Goodwin resources to our consumers to appraise and prioritize assignments and deal with databases implementation and structure, respectively.

The adhering to are some lessons we learned that can guide other law corporations in their quest to much better serve shoppers.

Powering Development Through Feedback

As the tempo of organization quickens, legislation firms need to do everything they can to accelerate clients’ improvement and advancement. Whether they are in the startup period or launching new products and solutions and providers, companies rely on feedback from pricey target teams to refine their choices and provide them to sector. We leveraged our business abilities to help propel them forward.

When clientele are in early funding rounds, it is immensely important to support them in every single attainable way, and a person of the finest ways to do that is to impart your organizational awareness and insights to them so they have each likelihood to succeed.

Streamlining Vetting

In addition to assisting form merchandise, we also enable clientele vet new technologies by sharing our activities operating with many distributors and analyzing technologies. Evaluating new solutions and choosing a new know-how seller can be high priced and time consuming, so why not use current expertise of doing the job with sellers to reward clients?

By retaining clients in mind and offering trustworthy feed-back, we saved time and cash for purchasers when demonstrating devotion, dedication, and a real comprehension of their small business desires.

Fostering Alter

We believe that that to go significantly, we will have to all go with each other. That is why we companion with our purchasers throughout variety, fairness, and inclusion, and professional bono efforts. The purpose our organizations play in driving societal change has by no means been much more critical. For example, our DEI staff just lately recommended a privately held investment business on its women’s initiative and methods to serve its varied workforce in the course of the extended function-from-home period of time.

In addition to advising on DEI issues, we feel that some of the most impactful work we can do with our customers is by way of professional bono partnerships. Considering that the onset of the Covid-19 pandemic, our agency has partnered with more than 75 in-household counsel and gurus from 18 company legal departments to aid a sequence of authorized clinics intended to tackle the essential demands of folks and households in the communities in which we stay and do the job.

When your organization and your client’s legal department work on initiatives that usher in improve or guide those in want, you not only strengthen the marriage concerning organizations—you forge a better bond with your community.

No matter whether it is communications initiatives, know-how suggestions, job administration suggestions, or cultural improve, our responsibility to shoppers stretches very well further than the walls of the courtroom or boardroom. By acting as a conduit to share know-how and methods concerning you and your clients, your organization operations personnel will speed up your clients’ growth, and, in switch, your business enterprise of legislation platform will flourish.

This column does not automatically mirror the view of The Bureau of Nationwide Affairs, Inc. or its house owners.

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Writer Facts

Michael Caplan is main working officer of Goodwin and a member of the firm’s administration committee. He beforehand served as world main running officer for the lawful departments at Marsh & McLennan Businesses and Goldman Sachs.

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