“Community-Based Ecommerce Marketplaces: How Mission, Authenticity and Trust Can Drive Success“
Ecommerce marketplaces used to be thought of as the sole domain of deep-pocketed companies like Wayfair, Walmart and etsy. But with the advent of headless commerce and APIs, and platforms like Salesforce, Adobe/Magento and Shopify, retailers and brands — and increasingly, affinity-based communities or organizations — are finding it easier than ever to launch their own successful marketplace.
What’s driving this trend is the desire to grow their business with an owned-marketplace model strategy that leans on third-party sellers who manage the fulfillment, versus the retailer.
This report dives into ways that community and affinity-based groups are using new technology and tools to power a new generation of ecommerce marketplaces that both empower entrepreneurs and makers and create an environment of shared experiences and passions.
You will learn:
- How Global Sisters created a mission-driven, modern version of etsy to help women on the margins find an audience for their products
- How Buy from the Bush creates opportunities for microbusinesses in the middle of nowhere
- How Everything Caravan & Camping is taking advantage of explosive growth in the outdoor category in Australia
- How new tools and technologies are democratizing the development of vibrant, connected marketplaces catering to all kinds of affinity groups
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